Reinventing
the employee
portrait
- Visual identity
- Social media
- Brand Content
- Films and videos
- Copywriting
- Social media management
- Art Direction
- Motion design
The brief
As part of its new communication campaign, Safran would like to produce portraits highlighting the career paths of its employees. The Group’s objective is to roll out a series of videos that will inspire young talent to join the aeronautical adventure. For this project, Safran called on the Bien-Fondé agency for the design, graphics, filming and editing of the videos.
The mission
How can we rethink the “business portrait” format to make it more dynamic and attractive to a target audience accustomed to new digital codes?
Our answer
- 01. Defining a recreational concept
- 02. A graphic charter inspired by social networks
- 03. Highly rhythmic video production
The definition of a recreational concept
The video’s storytelling is based on the day-to-day life of an employee in the workplace.
Like a riddle, the idea is to disperse clues (missions) throughout the video to help the viewer guess the job that is presented. Only at the very end of the video is the Safran employee’s job revealed.
A graphic charter inspired by social networks
To illustrate the different sequences, we created assets reminiscent of the codes used on TikTok or Instagram.
Introducing visuals, animated stickers and emojis, we’ve enriched the video with a number of elements familiar to viewers, to keep the audience’s attention.
Shooting sessions in the workplace
One day of filming was dedicated to each selected employee.
Our team was able to follow, camera in hand, the daily lives of several employees in their workplaces, to get as close as possible to the reality on the ground.
An ultra-rhythmic video production intention
To realize this, we incorporated dynamic transitions, ultra-cut sequences and embodied staging.
With this super-paced montage, Guess My Safran Job fulfills its mission: fun video content that brings educational information to the audience
Work
together
We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.