Create an unprecedented 100% virtual rural event
- Campaign and digital activation
- Mobile App
- Social media
- Copywriting
- Social media management
- UX Design
- Art Direction
- HTML integration
The briefing
On the occasion of the regional elections and in a health context that is not very favorable to the organization of gatherings, we have created the first 100% virtual rural event in order to let citizens express themselves on societal issues related to the countryside (education, transport , health…).
The mission
How to recreate the conditions of a protest and give a voice to “online” protesters?
Our solutions
- 01. Recreate the conditions of live #LibertéRuralité
- 02. Mobile use, up to 500k connections / second
- 03. A team mobilized throughout the day
- 380k attendees
- 16k claims
- 50 messages posted per minute
A countdown was posted a few days before the event to arouse the interest of public opinion and the press. On D-Day, a virtual curtain raiser made it possible to unveil videos of representatives and field interviews playing on the conditions of a committed speech.
Recreating live conditions #LibertéRuralité
Internet users were able to post their demands online; both on the site and also on twitter with the hashtag #LibertéRuralité
A multi-platform and social media engagement, to which was added a counter of “live” participants, undoubtedly intensified the mobilization of the demonstrators on D-Day.
Mobile use, up to
500k connections / second
Massively connected on their smartphones, mobile users were able to easily access the site during the day of the event, with a technical architecture designed to withstand connection peaks of up to 500k requests per second.
A mobilized team throughout the day
More than 3 moderators guaranteed the success of the operation, to manage the 50 claims per minute posted during the height of the event. A technical on-call service has also been put in place to monitor connections at national level.
Work
together
We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.