Promote
cultural programming
of an iconic venue

Promote
cultural programming
of an iconic venue
Carré de Baudouin
What we create.
Project type
  • Website
Sectors
  • Art
Skills
  • Art Direction
  • WordPress development

The brief After 9 months of embellishment work, Le Carré de Baudouin, a cultural space and listed building, is re-opening its doors. The Town Hall of the 20th arrondissement of Paris wanted to redesign the website of this resolutely modern venue, which combines urban and contemporary art, and offers highlights all year round, aimed at different audiences: exhibitions as well as conferences and workshops, shows and public and private events. The Bien-Fondé agency was selected to create a modern, graphic showcase website that was easy to manage and offered visitors the chance to book tickets for events. The challenge How do you create a modern, graphic website that reflects the image of the Carré de Baudouin and presents the various facets of the venue in a clear, orderly fashion? Notre réponse :

  1. 01. Propose a modern, minimalist graphic design
  2. 02. Adopt the codes of national museums
  3. 03. Present a lively space that brings people together around art
  4. 04. Offer a site that is easy to manage
Discover the site
01.

OFFER A MODERN, MINIMAL GRAPHIC MINIMALIST GRAPHIC DESIGN

With the reopening of such an iconic venue comes a new graphic identity. We used the codes of the new logo to play on the geometric shape of the square, echoing the name of the venue.

Clean, airy compositions

The colour red, the mainstay of the new identity, has also been placed at the heart of the new site. In terms of layout, we opted for clean, airy compositions, where white space is used to highlight the essentials. The subtly chosen typefaces stand out with elegance, subtly guiding the eye through the content.

The team has designed a vibrant world in motion, playing with shapes and structures. This notion of interweaving reflects Norea’s core business: the construction of spaces and architecture.

02.

ADOPT THE NATIONAL MUSEUM CODES

Ergonomically, we have taken care to provide information about the venue, current and forthcoming exhibitions, exhibition-related programming, lecture series and practical information to encourage visitors to visit the Carré Baudouin.

Technically, we have developed a module that allows you to reserve one or more seats in line with the venue’s programme, guaranteeing access to those interested and regulating attendance for the organisers.

Opening times are always visible at the top of the screen, and we have complied with as many accessibility standards as possible (RGAA), to provide an optimised experience for everyone.

03.

TO PRESENT A LIVING SPACE THAT BRINGS PEOPLE TOGETHER AROUND A SHARED PASSION

Nous avons également valorisé du contenu live en faisant des ponts avec les réseaux sociaux, pour montrer l’interaction et l’instantanéité que procure ce lieu récemment restauré. Nous remontons par exemple un feed #CarrédeBaudouin sur la page d’accueil où chacun peut poster ses photos.
04.

OFFER TOOLS TAILORED TO THE USES OF DIFFERENT TARGET AUDIENCES

The need for an easily manageable platform for the 20th arrondissement town hall's editorial department was an important pillar of the specifications, in order to promote the venue's programming and news. We therefore developed a bespoke, turnkey solution based on Wordpress, giving them a high degree of autonomy on a day-to-day basis.

Work
together

We put all our expertise at your service in order to carry out well-thought-out and well-executed projects alongside you. We look forward to meeting you.

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